Divi Plans at a Glance
Annual
$89/year
Renews annually
- Divi Theme & Builder
- Extra, Bloom & Monarch
- 800+ pre-built layouts
- Unlimited websites
- Premium support
- Product updates
Lifetime
$249
One-time payment
- Everything in Annual, plus:
- Lifetime updates — forever
- Lifetime support
- No recurring fees
- Pays for itself in <3 years
Divi Pro
$277/year
Renews annually
- Everything in Lifetime, plus:
- Divi AI (content & layouts)
- Divi Cloud (design storage)
- Divi VIP (priority support)
- Divi Teams (collaboration)
Get 10% Off Any Divi Plan
Use our exclusive link — discount applied automatically at checkout.
Claim Your 10% Discount →Which Plan Do We Recommend?
After building 800+ Divi websites, our recommendation is simple:
- Building 1–2 sites? Start with the Annual plan ($89/yr). It includes everything you need.
- Building 3+ sites or a freelancer/agency? Go Lifetime ($249). It pays for itself in under 3 years and you never pay again.
- Want AI-powered design? Divi Pro ($277/yr) is worth it if you use Divi AI regularly. It generates full layouts, writes copy, and creates images from prompts.
For most users, the Lifetime plan at $249 is the sweet spot. It's a one-time payment for unlimited sites with lifetime updates. No other premium WordPress theme offers this.
What’s Included in Every Plan
| Feature | Annual | Lifetime | Pro |
|---|---|---|---|
| Divi Theme & Visual Builder | Yes | Yes | Yes |
| Extra Magazine Theme | Yes | Yes | Yes |
| Bloom (Email Opt-ins) | Yes | Yes | Yes |
| Monarch (Social Sharing) | Yes | Yes | Yes |
| 800+ Pre-built Layouts | Yes | Yes | Yes |
| Unlimited Websites | Yes | Yes | Yes |
| Premium Support | Yes | Yes | VIP Priority |
| Product Updates | While active | Lifetime | While active |
| Divi AI | — | — | Yes |
| Divi Cloud | — | — | Yes |
| Divi Teams | — | — | Yes |
Divi 5 — Same Price, Much More Value
Divi 5 launched in February 2026 as a complete ground-up rewrite. If you're comparing Divi pricing to previous years, know that today’s plans include significantly more:
- 2–4× faster performance with modern React architecture
- Complete site editing — header, footer, and body in one view
- Clean semantic HTML for better SEO and Core Web Vitals
- AI Agents (v5.2) — chat-based assistant for guided site building
The price hasn’t changed, but the product is dramatically better. If you were on the fence before, Divi 5 tips the scales.
Money-Back Guarantee
Every Divi plan comes with a 30-day, no-questions-asked money-back guarantee. If Divi isn’t right for you, get a full refund. There’s genuinely zero risk in trying it.
How Divi Pricing Compares
| Theme/Builder | Price | Sites | Lifetime Option |
|---|---|---|---|
| Divi | $89/yr or $249 lifetime | Unlimited | Yes ($249) |
| Avada | $69 per site | 1 per license | No |
| Elementor Pro | $59–$399/yr | 1–1000 | No |
| Beaver Builder | $99–$399/yr | Unlimited (Agency) | No |
| GeneratePress | $59/yr | Up to 500 | No |
Divi’s lifetime plan is unique in the market. No other premium WordPress theme lets you pay once and use it on unlimited sites forever.
FAQs
How much does Divi cost?
Divi costs $89/year (annual), $249 one-time (lifetime), or $277/year (Divi Pro). All plans include unlimited website usage and a 30-day money-back guarantee.
Is there a free version of Divi?
No, but Elegant Themes offers a 30-day money-back guarantee so you can try it risk-free. There’s also a live demo available.
What’s included in Divi Lifetime?
The $249 lifetime plan includes Divi theme, Divi Builder, Extra theme, Bloom, Monarch, 800+ layouts, lifetime updates, and premium support for unlimited websites.
Is the Divi lifetime plan really one payment?
Yes. $249 once, and you get lifetime access to everything. No recurring fees. It’s been this way since Elegant Themes launched the option.
Can I use Divi on multiple websites?
Yes — every plan includes unlimited website usage. There are no per-site fees.
Can I upgrade from annual to lifetime?
Yes. You can upgrade at any time through your Elegant Themes account and only pay the difference.
Get 10% Off Divi Today
Use our exclusive link for an automatic 10% discount on any Divi plan. No coupon code needed — applied at checkout.