AI Search Optimisation
Your customers are starting to ask ChatGPT, Google AI Overviews and Perplexity instead of scrolling search results. We make sure the answer they get recommends you — not your competitors.
Search Is Becoming a Conversation
For twenty years, winning online meant ranking on page one of Google. That is changing fast. A growing share of searches now end with an AI-generated answer — Google's AI Overviews, ChatGPT, Perplexity, Microsoft Copilot, Gemini — that names a handful of businesses and never sends the user to ten blue links at all. If the AI does not mention you, you are invisible to that customer, however well you rank traditionally.
This is the biggest shift in search since mobile, and almost no regional agencies are doing anything about it. Being recommended by an AI is not luck: it comes from how clearly your business is described across the web, the structured data on your site, the entities Google associates with your brand, and whether trusted sources cite you. That is a discipline — variously called Generative Engine Optimisation (GEO), LLM SEO, or AI search optimisation — and it is what we do.
At Nicada Digital we have optimised websites for search for over 20 years, and we have built AI visibility into our SEO service. We get your business understood, trusted, and cited by the AI engines your customers are already using — while keeping you strong in traditional Google rankings too. Based in Cheshire, working with clients across the UK.
How We Get You Found by AI
AI search visibility has several moving parts. We work across all of them so the engines understand who you are, trust you, and recommend you.
ChatGPT & Assistant Visibility
We optimise how your business appears when people ask ChatGPT, Copilot, and Gemini for recommendations — the new "word of mouth" for a huge and growing audience.
Google AI Overviews & AI Mode
We structure your content to be pulled into Google's AI Overviews and AI Mode answers, so you appear in the summary at the very top of the results page.
Perplexity & Answer Engines
We position your site to be cited as a source by answer engines like Perplexity, which show their references — earning you clicks and authority.
AI Citation Optimisation
We make your content the clear, quotable, well-structured source an AI prefers to cite, with the facts, FAQs, and formatting these models reward.
Entity & Knowledge SEO
We define your business as a clear entity — consistent name, services, location, and credentials across the web and in schema — so AI knows exactly who you are.
AI Brand Monitoring
We track what the major AI engines actually say about your business and your sector, then close the gaps so the answer works in your favour.
Built Into Every AI Visibility Engagement
Practical, technical work that makes your business legible to AI — not vague promises about the future.
Schema & Structured Data
Rich schema markup (Organization, LocalBusiness, FAQ, Product, Service) so machines read your site unambiguously — the foundation of AI visibility.
Answer-First Content
Content restructured into the clear questions-and-answers and definitions that LLMs extract and quote, without losing your brand voice.
Entity Consistency (NAP+)
Consistent business information across your site, Google Business Profile, directories, and data sources the models are trained on.
llms.txt & Crawlability
Technical setup — including an llms.txt file and clean, fast, crawlable pages — so AI crawlers can access and understand your content.
Citations & Authority
Building the trusted mentions and references across the web that make an AI confident enough to recommend you by name.
Reporting You Can Read
Plain-English reporting on how you appear across AI engines and traditional search — what changed, and what we are doing next.
The Businesses Optimising Today Will Own the Answer Tomorrow
First-Mover Advantage
Almost no UK SMEs optimise for AI search yet. Acting now is far cheaper and easier than catching up once everyone has.
Zero-Click Is Rising
More searches end without a click as AI answers them directly. Being in the answer is the only way to be seen.
Trust Transfers
When an AI recommends you, the customer arrives pre-sold — an AI citation carries the weight of a personal recommendation.
Future-Proof
The same work that wins AI visibility also strengthens traditional SEO — you are not betting on one engine.
How We Build Your AI Visibility
A clear, measurable process — starting with exactly where you stand today across the AI engines.
AI Visibility Audit
We test how ChatGPT, Google AI Overviews, Perplexity, and Gemini currently describe you and your sector, and find the gaps holding you back.
Foundations
We fix the technical basics — schema, entity consistency, crawlability, llms.txt — so the engines can read and trust your site.
Content & Citations
We restructure key content into answer-first format and build the citations and authority signals that earn recommendations.
Monitor & Improve
We track how the AI engines describe you over time and keep refining, as the models and your market evolve.
AI Search Optimisation Pricing
Start with a one-off audit, or build AI visibility into an ongoing programme. Fixed, transparent pricing — no jargon, no lock-in.
AI Visibility Audit
£595
A one-off deep-dive into how the AI engines see you today, with a prioritised action plan. Credited in full against any retainer started within 30 days.
- How ChatGPT, AI Overviews, Perplexity & Gemini describe you
- Entity, schema & citation gap analysis
- Competitor AI-visibility comparison
- Prioritised, plain-English action plan
AI Search Optimisation
POPULAR£295/mo
Ongoing AI visibility work as an add-on to any SEO plan — schema, entities, answer-first content, and citations, improved month on month.
- Everything in the audit, delivered & maintained
- Ongoing schema & entity work
- Answer-first content optimisation
- Citation building
- Monthly AI-visibility reporting
Future-Proof SEO
£645/mo
Our Local SEO and AI Search Optimisation bundled together — dominate both traditional Google and the new AI answers. Saves £45/mo versus buying separately.
- Full Local SEO programme
- AI Search Optimisation add-on included
- Traditional + AI visibility in one plan
- Combined monthly reporting
- Best value for serious growth
Not sure where to start? Get in touch and we will recommend the right option for your business. See also our SEO & PPC services.
"Great work from Nick and the team as always! Rebuilt my site and have done great work on ads and SEO. Great service!"
Stephen
McQueen The Magician · Facebook review
"I chose Nicada to build my e-commerce website and to run some Facebook campaigns and have not been disappointed. The site looks great and the response from the campaign has been very positive. The service from Nick and the team is second to none, always happy to help -- could not recommend enough."
Karl Latham
P.T Miles Jewellers · Facebook review
"I always go to Adam and his team for all my web design needs. They make so many helpful suggestions along the way to optimise my design brief, making the entire process painless. They're very intuitive about web design and are technically excellent. They are also very reasonable in terms of price."
Aparna Ilangovan
Returning design client · Facebook review
Why Choose Nicada Digital for AI Search
AI search optimisation is new, but the fundamentals — clean sites, clear content, real authority — are what we have done expertly for over 20 years.
Genuinely Ahead of the Curve
We are doing this now, while most agencies are still pretending nothing has changed. Your competitors almost certainly are not.
20+ Years of Real SEO
AI visibility is built on SEO fundamentals we have mastered over two decades — not a bandwagon we jumped on last week.
Fixed, Honest Pricing
Clear prices, no long contracts, and an audit fee credited back if you go ahead. We earn the retainer by getting results.
Traditional + AI Together
We protect and grow your normal Google rankings at the same time — you are covered whichever way search goes.
Check My AI Visibility
Want to know what ChatGPT and Google AI say about your business right now? Get in touch and we will take a look — no obligation.
Get StartedGrow Your Visibility Further
AI search works best alongside strong fundamentals. Combine it with our other services for complete coverage.
SEO & PPC
Traditional search engine optimisation and pay-per-click to win Google today.
View ServiceAI Visibility Audit
A one-off deep-dive into how the AI engines describe your business right now.
View ServiceWebsite Design
Fast, schema-ready websites built on the clean foundations AI visibility needs.
View ServiceDigital Marketing
Joined-up digital marketing that builds the authority AI engines reward.
View ServiceIs Your Business Invisible to AI?
AI Visibility Audits from £595
Find out exactly what ChatGPT, Google AI Overviews, Perplexity and Gemini say about you — and how to make them recommend you. Get in touch for a no-obligation chat.
Or email us at enquiries@nicadadigital.com